Wise Buddah chairman Mark Goodier and managing director Stephen Mulholland will assume the same roles on Wise Buddah Broadcast, while West End Radio directors Pete Tong and Eddie Gordon will both become directors on the Wise Buddah Broadcast board.
Mulholland said the new outfit would look to expand its programming for BBC and commercial radio, as well as providing content for digital TV and radio channels and the internet.
'Wise Buddah and West End are kindred spirits in terms of our talent, brands and music,' he said. 'It's the most exciting thing to have happened to both companies ... and it means that Wise Buddah is perfectly placed to expand from its radio base into TV and web content provision.'
Tong said Wise Buddah had 'consistently pushed the boundaries and sought the highest possible standards for specialist broadcasting in this country'.
The new company will produce nine weekly shows for BBC Radio 1, including The Essential Selection with Pete Tong, The Judge Jules Show on Friday and Saturday and Danny Rampling. It begins trading at the beginning of next month.