YouTube: create content for us, or get left behind
Mipcom: YouTube’s Robert Kyncl claims that its skippable ads are generating the same per-hour ad revenues as US cable networks – and that producers who do not create content for the platform will be left behind.
Mipcom: Skippable ads key to future revenue
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now