Anne Dixon, managing director of Zenith entertainment-owned interactive TV outfit Workhouse, is quitting the company to become director of the National Trust, writes David Wood.
She will be replaced by Jo Hooper, former head of creative at defunct interactive consultancy Smashed Atom.

Workhouse chairman Michael Blakstad said that Hooper would not fulfil exactly the same role as Dixon but would concentrate more on marketing and creativity with many administration roles carried out by Zenith.

Workhouse has a number of interactive projects in the pipeline including the addition of a Wap mobile application for its Blue Square betting service, plus the design of Telewest's first broadband gaming application I-Race - a virtual horserace designed to be played by multiple viewers.

The interactive outfit is also working on an iTV commission for children's BBC, the running of the CITV website and is also in advanced discussions about an interactive project with the World Wildlife Fund and Granada.