The widgets allows users access to a wide range of TV programmes and channels, that are available via the web including BBC, ITV and Channel 4, with the ability to browse by genre, themes and channels and search for specific content.
As well as Facebook and iGoogle, the site is offering widgets for Apple Mac dashboards and Windows Vista sidebars, as well as an option to embed search options on personal blogs.
123WebTV has attracted more than 100,000 unique monthly users since its launch in September by former Sky managing director Ian West and Lesley Mackenzie, the former chief executive officer of the proposed multi-broadcaster on-demand platform Project Kangaroo.
With the new widgets, it is aiming to reach 250,000 unique monthly users within its first six months.
“These gadgets allow quicker access to programmes, movies, sports events on the web available for UK users,” said Mackenzie.
“We know people tend to stay in their online ‘neighbourhoods' and visit sites on recommendations from friends so these applications allow the social aspect of interacting with 123WebTV without having to spend time browsing the internet.”