422 has acquired Manchester-based production services firm Just Shoots.

Eileen Gartside, the former owner of Just Shoots, will continue to head up the company which will operate as 422 Shoots.

422 Shoots offers production management, equipment rental, crews, data management and casting. It will join 422’s post-production facility 422.tv and its production company 422.vision, which launched at the start of last year.

422 technical director and co-owner Martin Hulme said: “The time is right to diversify further and build upon our strong foundation to accelerate growth.

“The North West remains a vibrant centre of creativity and our investment in some of the region’s best talent and great skills  ensures we can meet the demand within our client base and beyond for full production and facilitation services.

“This means we are also well-placed to deliver new revenues of £1,000,000.”

Just Shoots recently provided production services for a Chevrolet commercial announcing the company’s sponsorship of Manchester United as well as a Head and Shoulders ad. 

Gartside added: “Joining the 422 stable adds value to the services that I already offer.

“The company has an established reputation for delivering high levels of customer service and has equity within the region with producers and agencies alike.

“Customers are already telling us that together we offer a strong and exciting proposition, which equally represents significant growth potential to take 422 into new markets.”

Meanwhile, Gemma Ackerley (pictured) has joined 422 from Carbon Digital.

In her newlyy created role as client services director she has been tasked with supporting the company’s diversification and raising the profile of 422’s range of creative services and post production facilities within the North West.