The, found that 87% of children would like TV via their mobiles.
Presenting the results to delegates at the Showcomotion Children's Media Conference in Sheffield last weekend, keynote speaker Shazia Ali of Quaestor said: 'It's clear from our research that mobile TV is the next big thing that children will adopt and add to the repertoire of technologies they already use.
'However, it will not replace traditional TV viewing just as listening to music via mobiles has not replaced MP3 players but rather provided another channel through which to enjoy it.'
Quaestor questioned 300 children aged between 10 and 12 through an online survey.
The results showed that 72% of 10-12-year-olds want to be able to watch cartoons on the phone, closely followed by 62% who would want to watch music videos.
In particular, it found children liked the idea of being able to catch up on soaps and programmes like Big Brotherso they don't feel left out in peer group conversations.
Ali pointed out the challenges facing producers and distributors.
She said: 'Current viewing patterns reflect children's desire for short and snappy, humorous content which can be shared with others.
'The key watchwords in mobile TV usage amongst children are convenience and choice.'