Sheffield’s Zoo Digital has appointed Syed Ahmed as its international business development lead for the Middle East, South Asia and Asia Pacific.

Ahmed joins the localisation and digital distribution company from Deluxe where he was managing director for the Middle East.

Zoo Digital president Gordon Doran said: “There’s a vacuum between the US and Europe and the rest of the world in terms of connecting the best content from all territories with diverse international audiences.

“Syed’s extensive experience and understanding of the needs of customers in multiple regions make him the obvious choice as the business extends its international reach.”