Air Post Production has given its post workflow an overhaul with a £250,000 investment in Avid’s Interplay Production facility package.
The Shoreditch-based facility is one of four UK firms to adopt the Interplay package since it was introduced at NAB 2013, along with Serious in Glasgow and two as-yet-unnamed companies.
Altered Images supplied Air with the Avid kit, which includes licences for Media Composer 7, Symphony, Interplay Sphere remote editing software, Isis shared storage and Interplay Central for cloud-based remote workflow.
Air head of MCR Ed Spencer said: “The functionalities that Interplay Production offers will dramatically speed up our clients’ productivity and enable us to service projects more efficiently.”
As part of the overhaul, Air upgraded its Isis 5000 to 64TB and extended the Interplay Base client connections from 10 to 30.
Six of its edit suites were also updated with Media Composer Mojo DX hardware and HD monitoring.