Channel 4 commissioner Rich Evans has joined Blinging Up Baby indie Alaska as creative director.
Evans, who was responsible for ordering C4 series including Jamie and Jimmy’s Friday Night Feast and Heston’s Great British Food, will join the production company in February.
His appointment follows the departure of Alaska co-founder Ian Lamarra, who left the company last year to set up his own Zodiak-backed indie Bookhouse.
Before joining Channel 4 in 2012, Evans was a BBC commissioning executive, where he was responsible for moving Countryfile into primetime. He is also a former head of development for Betty.
Evans worked closely with Alaska, which was founded by former At It Productions managing director Chris Fouracre and Tiger Aspect co-founder Paul Sommers, on Very British Problems. The format, based on a Twitter feed, has secured a recommission from C4 after it recorded a consolidated average of 1.9m (9.1%) over its three parts in August.
Evans will develop a slate of factual and factual entertainment formats to sit alongside Alaska’s forthcoming commissions which include ITV and BBC Worldwide co-production Fishing Impossible.
“Last year was our most successful to date and Rich’s appointment is a big, important statement for us,” said Fouracre. “He’s brilliantly creative, very funny and has a great track record. We’re really excited to have him on board.”