Avid has released a connector that allows Adobe Premiere Pro CC users to link into Avid’s production environment through the MediaCentral Platform.

The Avid MediaCentral UX Connector for Adobe Premiere Pro CC presents the MediaCentral UX user interface within the Premiere Pro user interface, which enables users to access Avid Interplay, Production, Interplay MAM and iNEWS.

“It gives media professionals the integrated and collaborative workflows they need, regardless of the tools they choose to use,” said Avid vice-president, market solutions, Alan Hoff.