IBC 2012: Avid will demonstrate what it describes as the largest range of integrated production technology it has ever presented at the Amsterdam trade show.

The Burlington-headquartered firm will give a European debut to its cloud-based editing systems Interplay Sphere as well as details of early adopters of the software.

Updates to the company’s asset-based workflow solutions will include a new Avid Interplay MAM package, Interplay Central cloud-enabled web and mobile tools, an Avid iNEWS release and the AirSpeed 5000 video server.

It will also unveil updates to its suite of creative and audio editing tools, including Media Composer, Symphony, NewsCutter, DS and Pro Tools.

Hall 7 Stand J20