Based at Shepperton Studios, Rosario will manage the data and digital operation at Axis and will concentrate mainly on the core broadcast and commercials markets.
He will work closely with DoPs and productions to ensure a smooth transition from the traditional film route to shooting with the new generation of data cameras including the Red One, Silicon Imaging SI-2K and Viper Filmstream.
Paul Carter, managing director at Axis Films, said: “We're delighted to bring Michael on board the Axis Films team. His clear understanding of high end data cameras combined with industry knowledge, energy and enthusiasm will certainly be a benefit to our clients, partners as well as the Axis team.”
As well as working for Panavision Rosario has also been responsible for managing the camera floor at Arri Media. He started his new job last week.
Axis Films offers a "shoot and post" service to all sectors of the broadcast, corporate and film market.