Channel 4 and Sky followed closely behind with eight and three gold awards respectively, including gongs for Eastenders and The Boy Whose Skin Fell Off.
The BBC picked up a further eight silver awards at the event honouring the television promotion industry. Channel 4 left with a haul of 16 gongs and Sky with 9 from the 68 that were up for grabs.
ITV and Five were left lagging behind with ITV taking five awards, two of which were gold. Five only managed to win two gongs, picking up a gold for Best Leisure and Lifestyle Promotion for House Doctor: Inside and Out.
C4 picked up Best Campaign Idea for Faces On Four , while Faces of Four - Swearing came in second for Best Corporate Promotion.
The BBC and C4 had dominated the nominations with almost half the shortlist split between the two.
Results in full:
Best Corporate Promotion
Gold: DonkeyBDA / National Geographic
Silver: Faces of 4 - SwearingChannel 4 Television
Best Film Promotion - Clip Based
Speed 2 Cruise ControlITV plc
Thelma & LouiseITV plc
Best Use of Music or Sound Design
BBC Summer Of Opera - KaraokeBBC Broadcast
Match Of The Day 'Soundtrack'BBC Broadcast
Best Design in Promotion
Film NoirSky Television
A Thousand Years of HistoryBBC Broadcast
Best Voice Over
Eastenders End Credits -KaraokeBBC Broadcast
CN Sports OdysseyCartoon Network Europe
Best Low Budget Idea
The World According To...Nickelodeon UK
SignsZone Vision
Best Factual or Factual Entertainment Promotion - Clip Based
The Boy Whose Skin Fell OffChannel 4 Television
Anatomy Of A Shark BiteChannel 4 Television
Best Sponsors Credits
Pro-Ev Soccer - Fash FCFlextech Television
Direct Line/4Homes4creative
Best Entertainment or Comedy Promotion - Clip Based
Like FamilyDisney Chanel
Emmerdale SecretsITV plc
Best Drama Promotion - Originated
Hustle AMV / BBC
Long Dark SummerE4
Best Sports Promotion - Originated
Champions League 2004 - ChelseaITV plc
Super League 2004 - Cant Wait...Sky Television
Best Leisure & Lifestyle Promotion
House Doctor: Inside and OutFive
Cosmetic Surgery WeekendDiscovery Networks Europe
Best Launch
E4 + 1E4
DunkirkBBC Broadcast
Best Direct Response Promotion
End Of Story BBC Broadcast
KoopidSky Television
Best Script Or Copy
Sex and the City - Joy of SexParamount Comedy Channel
Eastenders (Cat and Alfie)BBC Broadcast
Best Editing
OmaghChannel 4 Television
1Xtra StreetMusicFallon / BBC
Best Film Promotion - Originated
E4 Friday FilmsE4
Benefit Spot "Red Carpet"Sky Television
Best Factual or Factual Entertainment Promotion - Originated
Rebecca Loos: My StorySky Television
The D-Day WeekBBC Broadcast
Best Drama Promotion - Clip Based
MessiahBBC Broadcast
OmaghChannel 4 Television
Best Entertainment or Comedy Promotion - Originated sponsored by Evolutions Television
X ratedChannel 4 Television
Europe Music Awards Host: DirrtyMTV UK
Best On-Air Branding
Sky Sports Xmas Idents 2003Sky Television
Band IdentsE4
Best Long Form Promotion
BBC Summer Of OperaBBC Broadcast
Creative CapabilitiesFive
Best Use of Humour in Promotion
Shoot OutDevilfish
Super League 2004 - Can't WaitSky Television
Best News & Current Affairs Promotion
Transplant TradeChannel 4 Television
Rebecca Loos: My StorySky Television
Best Sports Promotion - Clip Based
PressureSky Television
Football: Wales v Serbia & MontenegroBBC Wales
Best Campaign Idea
Faces On Four (Viral)Channel 4 Television
Champion's League launch 2004ITV plc
Best Childrens Promotion - pre-school and parents
Little Genius BBC Broadcast
Pop Up BookNickelodeon UK
Best Website or Interactive Promotion
Slash WalesBBC Wales
World Wide Wonderland BBC Broadcast
Best Childrens Promotion - school age children
Like FamilyDisney Channel
Yuk - FartCiTV
Best Rundown or Themed promotion
Summer Of OperaBBC Broadcast
Long Dark SummerE4
Best Print and Poster Idea
Ends FriChannel 4 Television
Murder City PosterITV plc
Best Direction
DonkeyBDA / National Geographic
Olympics - HeroesDFGW / BBC
Your Best Shot sponsored by Televisual
ParanormalDiscovery Networks Europe
Disability AwarenessChannel 4 Television
Promax Charity Challenge in association with Five
BDABDA
The People's Choice
The Superbowl IncidentTV2 Zulu
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