The BBC grabbed top honours and 10 gold statuettes at the Promax UK awards at the Grosvenor House on Saturday (6 November).
The BBC grabbed top honours and 10 gold statuettes at the Promax UK awards at the Grosvenor House on Saturday (6 November).

Channel 4 and Sky followed closely behind with eight and three gold awards respectively, including gongs for Eastenders and The Boy Whose Skin Fell Off.

The BBC picked up a further eight silver awards at the event honouring the television promotion industry. Channel 4 left with a haul of 16 gongs and Sky with 9 from the 68 that were up for grabs.

ITV and Five were left lagging behind with ITV taking five awards, two of which were gold. Five only managed to win two gongs, picking up a gold for Best Leisure and Lifestyle Promotion for House Doctor: Inside and Out.

C4 picked up Best Campaign Idea for Faces On Four , while Faces of Four - Swearing came in second for Best Corporate Promotion.

The BBC and C4 had dominated the nominations with almost half the shortlist split between the two.

Results in full:

Best Corporate Promotion

Gold: DonkeyBDA / National Geographic

Silver: Faces of 4 - SwearingChannel 4 Television

Best Film Promotion - Clip Based

Speed 2 Cruise ControlITV plc

Thelma & LouiseITV plc

Best Use of Music or Sound Design

BBC Summer Of Opera - KaraokeBBC Broadcast

Match Of The Day 'Soundtrack'BBC Broadcast

Best Design in Promotion

Film NoirSky Television

A Thousand Years of HistoryBBC Broadcast

Best Voice Over

Eastenders End Credits -KaraokeBBC Broadcast

CN Sports OdysseyCartoon Network Europe

Best Low Budget Idea

The World According To...Nickelodeon UK

SignsZone Vision

Best Factual or Factual Entertainment Promotion - Clip Based

The Boy Whose Skin Fell OffChannel 4 Television

Anatomy Of A Shark BiteChannel 4 Television

Best Sponsors Credits

Pro-Ev Soccer - Fash FCFlextech Television

Direct Line/4Homes4creative

Best Entertainment or Comedy Promotion - Clip Based

Like FamilyDisney Chanel

Emmerdale SecretsITV plc

Best Drama Promotion - Originated

Hustle AMV / BBC

Long Dark SummerE4

Best Sports Promotion - Originated

Champions League 2004 - ChelseaITV plc

Super League 2004 - Cant Wait...Sky Television

Best Leisure & Lifestyle Promotion

House Doctor: Inside and OutFive

Cosmetic Surgery WeekendDiscovery Networks Europe

Best Launch

E4 + 1E4

DunkirkBBC Broadcast

Best Direct Response Promotion

End Of Story BBC Broadcast

KoopidSky Television

Best Script Or Copy

Sex and the City - Joy of SexParamount Comedy Channel

Eastenders (Cat and Alfie)BBC Broadcast

Best Editing

OmaghChannel 4 Television

1Xtra StreetMusicFallon / BBC

Best Film Promotion - Originated

E4 Friday FilmsE4

Benefit Spot "Red Carpet"Sky Television

Best Factual or Factual Entertainment Promotion - Originated

Rebecca Loos: My StorySky Television

The D-Day WeekBBC Broadcast

Best Drama Promotion - Clip Based

MessiahBBC Broadcast

OmaghChannel 4 Television

Best Entertainment or Comedy Promotion - Originated sponsored by Evolutions Television

X ratedChannel 4 Television

Europe Music Awards Host: DirrtyMTV UK

Best On-Air Branding

Sky Sports Xmas Idents 2003Sky Television

Band IdentsE4

Best Long Form Promotion

BBC Summer Of OperaBBC Broadcast

Creative CapabilitiesFive

Best Use of Humour in Promotion

Shoot OutDevilfish

Super League 2004 - Can't WaitSky Television

Best News & Current Affairs Promotion

Transplant TradeChannel 4 Television

Rebecca Loos: My StorySky Television

Best Sports Promotion - Clip Based

PressureSky Television

Football: Wales v Serbia & MontenegroBBC Wales

Best Campaign Idea

Faces On Four (Viral)Channel 4 Television

Champion's League launch 2004ITV plc

Best Childrens Promotion - pre-school and parents

Little Genius BBC Broadcast

Pop Up BookNickelodeon UK

Best Website or Interactive Promotion

Slash WalesBBC Wales

World Wide Wonderland BBC Broadcast

Best Childrens Promotion - school age children

Like FamilyDisney Channel

Yuk - FartCiTV

Best Rundown or Themed promotion

Summer Of OperaBBC Broadcast

Long Dark SummerE4

Best Print and Poster Idea

Ends FriChannel 4 Television

Murder City PosterITV plc

Best Direction

DonkeyBDA / National Geographic

Olympics - HeroesDFGW / BBC

Your Best Shot sponsored by Televisual

ParanormalDiscovery Networks Europe

Disability AwarenessChannel 4 Television

Promax Charity Challenge in association with Five


The People's Choice

The Superbowl IncidentTV2 Zulu