BDA has completed the Promax-winning Think Again campaign for the National Geographic Channels. In Donkey, which won a Promax gold for best corporate promotion, a donkey kills an old woman by accidentally disturbing a cart and sending watermelons crashing down on her. The promo finishes with the line: 'Every year, donkeys and mules kill more people than plane crashes.' Richard Cousins directed, BDA edited in-house and The Farm's colourist Aoibhann Dinnigan graded. Donkey is airing across National Geographic Channels.
BDA has completed the Promax-winning Think Again campaign for the National Geographic Channels. In Donkey, which won a Promax gold for best corporate promotion, a donkey kills an old woman by accidentally disturbing a cart and sending watermelons crashing down on her. The promo finishes with the line: 'Every year, donkeys and mules kill more people than plane crashes.' Richard Cousins directed, BDA edited in-house and The Farm's colourist Aoibhann Dinnigan graded. Donkey is airing across National Geographic Channels.