Give the long-running show’s iconic eye logo an overhaul.
Client Brighter Pictures
Brief Give the long-running show’s iconic eye logo an overhaul.
How it was done
Creative directors Neil Harris and Tom Hodgkinson styled the eye logo to echo the ‘upcycledchic’ look of the house.
A key element in the construction of the logo was the multiple doors that are used in the series as part of its ‘Secrets and Lies’ theme.
The eye also needed to be used across broadcast, web and print media throughout the series. It was built in Cinema 4D by Giacomo Cavalletti and composited in After Effects by Charlie Davies.
Shop created on-air indents that were aired in the build-up to the show’s launch and worked on-site at Elstree alongside DDF
Post in the days leading up to the fi rst episode, to deliver multiple wraparound elements.
Watch it Mon-Fri, 10pm, and weekends, Channel 5