SIS LIVE has appointed Simon Bowler as sales director of its outside broadcast business.

Bowler joins from Arqiva’s outside broadcast division where he was commercial director and responsible for managing a portfolio of clients and broadening the company’s customer base.

Before joining Arqiva he was technical operations manager at ITV Sport.

Bowler will join the company from the start of November and report to SIS LIVE commercial director Phil Aspden.