All Brand-funded programming articles
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NewsITV teams up with Allianz for ad-funded rugby show
Series will air throughout inaugural The Nations Championship tournament
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FeaturesThe power of partnership: how brand-funded content really gets made
As more indies explore ad-funded content, Broadcast asks a panel of experts how the industry can unlock the opportunities it offers
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NewsBroadcast and Aurora Factual to deliver branded content webinar masterclass
Si King and ITV assistant commissioner Leanne Clarke among the speakers on 30 April
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NewsC4 rustles up Jamie Oliver AFP with outdoor cooking brand
Celebrity chef to create ultimate BBQ with Weber
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NewsITV partners with TikTok for ads on tentpole brands
Deal opens opportunities for advertisers on major shows including as I’m A Celeb and Love Island All Stars
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NewsHolidaying with Jane McDonald execs unveil travelogue-focused indie
Kieron Collins and Mark Powell to target ad-funded programming in lifestyle genre
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NewsAmazon MGM Studios looks for deeper brand integration
US giant exploring ways to work more closely with brands across scripted and unscripted shows
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NewsUTA adds Banijay branded ent division to roster
US agency giant will help turbo-charge drive into brand-funded content
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NewsAmazon restructures AVoD content team for advertising push
Lauren Anderson to lead brand and content innovation as streaming giant leans in to ad-funded world
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NewsJamie Oliver preps air fryer series for C4
Chef partners with manufacturer on two parter with tips and hacks
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NewsSouth Shore and ITV extend M&S partnership with Tom Kerridge format
Chef’s indie Bone Soup will co-produce series coming via ITV’s BE Studio
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NewsSky lands on ITV VoD ad sales platform
Rivals to step up collaboration for trial period later this year
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NewsBBCS appoints first head of branded entertainment
Kate Norum joins from Sky having worked with Adobe and Mental Health Awareness
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NewsIMDb TV adds 15 channels in UK
Amazon’s AVoD service made available as standalone app on Fire TV
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NewsSky Arts orders AFP debut
Tern’s Adobe-supported My Greatest Shot features iconic work from leading photographers
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NewsExecs fire AFP warning: ‘it can fall apart’
Channel 4’s Emma Hardy says broadcaster remains cautious
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RatingsCeleb MasterChef bites ITV rival
ITV’s penultimate Cooking With The Stars comfortably beaten by star chef competition
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NewsRochelle Humes fronts UKTV AFP
Outline Productions ties with Wickes for Interior Designer in the Making
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FeaturesAFP comes into its own
Ad-funded programming is enjoying a resurgence as its reputation improves and traditional ad spots take a hit from the pandemic