All Brand-funded programming articles – Page 3
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NewsFormer C4 editor joins Zodiak
Zodiak Active has hired a creative director and head of brand partnerships as it looks to boost its branded content expertise.
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NewsGood Food orders Sicilian AFP
UKTV’s cookery channel Good Food has secured an ten-part ad-funded programming deal with the Sicilian Tourist Board.
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FeaturesBroadcast funding: Playing for money
Broadcast funding: PlayiAFP, product placement and traditional co-production all have roles to play in getting ideas on screen. Amanda Lyon speaks to those involved in putting these dealsng for money.
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The Broadcast InterviewJez Nelson, Somethin' Else
Somethin Else’ founder Jez Nelson speaks to Alex Farber about the firm’s unique business model – and why convergence is the future.
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NewsC4 gives True Stories original order boost
Channel 4 will commission 10 True Stories documentaries from next year, more than double the number when the international documentary strand aired on More 4.
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NewsTVF’s Monks joins Zig Zag
Indie Zig Zag has appointed Leila Monks to the newly created role of vice-president of commercial and current production as it looks to generate 50% of its business from the US within two years.
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NewsC4 eyes sketch show from Gravity Road
Channel 4 has handed development funds to Gravity Road, the fledgling production studio created by BBH and PHD ad execs Mark Boyd and Mark Eaves.
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NewsBoomerang Plus grows profits 74%
Welsh indie Boomerang Plus has grown its turnover to £16.3m for the six months to 30 November as it eyes future acquisitions from a variety of media businesses.
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NewsFirms unite to tap product placement
Brandirector and agency 1st Place are to merge in a bid to capitalise on the newly relaxed rules over product placement.
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FeaturesSetting the rules for product placement
Advertisers and commercial channels are lining up to introduce product placement when it becomes a reality in the UK nextmonth, writes Alex Farber. But how will it work in practice?
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NewsBoomerang profits down 37%; revenues climb
Indie Boomerang Plus has announced a 37% fall in operating profits to £780,000 following a major investment in development.
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FeaturesHow are thematic channels faring?
European broadcasters are adopting a localised approach and embracing formats such as video on demand, HD and 3D to improve their offerings.
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NewsSeeSaw launches subs and ads initiatives
Video-on-demand (VoD) service SeeSaw is introducing a subscription model and allowing viewers to choose the ads they view as it fine-tunes its commercial options.
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NewsTwofour acquires Rocket Science in digital push
Twofour Group is planning a push into ad-funded programming and digital content after buying communications agency Rocket Science Group in a deal that will push up its turnover to almost £40m.
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NewsAFP market to deliver £15m to indies in 2010
The ad-funded programming market is on track to generate around £15m for indies this year, according to research from branded entertainment firm Krempelwood.
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NewsFive’s Woolfe calls for more investment
Five controller Richard Woolfe has said the broadcaster’s new owner will need to invest in the channel if they want to achieve its full potential.
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NewsBrand Apart lines-up new AFP series
A Brand Apart Television, the ad-funded programming firm chaired by Simon Shaps, is in advanced talks with broadcasters on a new animal show and motoring series.
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NewsBook Club to be More 4's first ad-funded show
Richard and Judy’s Book Club is to return without the presenting duo, in More 4’s first foray into ad-funded programming.
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Comment
Funny business makes for a riveting session
As a comedy producer and promoter, the Broadcast TV Comedy Forum in September is a must-attend date in the diary for me.
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CommentSealing the deal in Canada
DRG exec Luci Burnley reveals how she’s turning introductions into productions with Canadian partners.