BBC1's new Wednesday line-up of programmes once again failed to impress the viewers as Pushed to the Limit - Britain's Toughest Family attracted just 2.1 million (9.9%).
BBC1's new Wednesday line-up of programmes once again failed to impress the viewers as Pushed to the Limit - Britain's Toughest Family attracted just 2.1 million (9.9%).

The first 60-minute edition at 20.00, which aims to discover the hidden strengths in 10 families, sunk to a low of 1.8 million (8.7%) at 20.20.

Both BBC2 and Channel 4, as well as ITV1, all had more viewers in the same slot.

BBC2's new Superhomes at 20.00, a six-part series looking at the property needs of the super-rich, took 2.7 million (13%) while even further ahead was the final part of C4's How Clean is Your House? with 3.4 million (16.8%) for 30-minutes. C4 continued strongly at 20.30 with 3.2 million (15.1%) watching Honey I Ruined the House.

The Bill , on ITV1 at 20.00, was way out in front though with 7.3 million (35.1%). Five's Seven Deadly Snakes picked-up 1.2 million (5.9%).

Throughout peaktime it was BBC1's worst Wednesday performance for seven week and could only secure a share of 15.9%. It was narrowly beaten into third place behind C4 with a share of 16%. ITV1 though took the lion's share with 33.3%.

BBC1's audience improved at 21.00 with the return of Rail Cops getting 3.7 million (16.7%) for 30-minutes but its audience dwindled to 2.5 million (11.4%) at 21.30 for its new series The Stress Test. Both shows lagged behind C4 which had 4.6 million (21.2%) for its new three-part series Supernannny. The 60-minute programme reached a peak of 5.8 million (26.6%) at 21.45.

ITV1 also launched its new naval drama in the 21.00 slot. Making Waves averaged 5.5 million (25.2%) for 60-minutes.

BBC2 also put in a strong performance with the start of its drama The Long Firm getting 2.8 million (12.9%) at 21.00. It reached a peak of 3.1 million (14.5%) at the beginning.

C4 also kept up the pressure on BBC1 at 22.00 with the latest developments in Big Brother drawing 5.2 million (27.1%), which also had the upper hand on ITV1. BBC1's news bulletin at 22.00 informed 4.3 million (21%) while ITV1's new Dirtbusters , also at 22.00, took 3.8 million (18.4%).

BBC2's repeat of Dead Ringers amused 1.5 million (7.5%) while Five's documentary Aircrash Investigation managed 1.4 million (7.8%).

Peaktime shares for Wednesday 7 July: ITV1 - 33.3%, C4 - 16%, BBC1 - 15.9%, BBC2 - 9.9%, Five - 4%.

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