Adolescence and Squid Game S3 power global streamer’s growth, with notable revenue rises in EMEA and APAC
Netflix has reported strong profits and revenues in Q2, with particular growth in EMEA and Asia-Pacific regions, although it was not sufficient to boost the company’s soaring share price.
Total revenues hit $11.1bn (£8.3bn) for the most recent quarter, above Wall Street projections of $11.07bn and up almost 16% on the $9.56bn (£7.1bn) brought in during Q2 2024.
Quarterly net income also soared year-on-year to hit $3.13bn (£2.3bn), versus the $2.15bn (£1.6bn) in 2024, while earnings per share were $7.19, compared to $4.88 for the previous year’s quarter.
The streamer’s share price, however, fell by around 1% in after-hours trading to $1,259 having surged to an all-time high of $1,341 at the end of June. Investors have been piling into the company over the past year, with its share price almost doubling over the past 12 months. It is up more than 40% this year alone.
EMEA & APAC growth
Netflix’s EMEA operations saw strong revenue growth of 15% to take its Q2 total to $3.40bn (£2.5bn), but it was APAC that recorded the biggest revenue jump albeit from a lower base, up 23% YOY to hit $1.26bn.
In a letter to staff, Netflix said total viewing rose 1% in H1 2025 versus the same period last year, while subscriber watch time was up 95bn hours.
The streamer stopped breaking out its total subscriber data at the start of this year, but the company pointed to series such as Adolescence, Squid Game S3 and Ginny & Georgia as key subs drivers.
UK shows such as Dept Q also received praise, alongside Secrets We Keep out of Denmark, while films including Germany’s Exterritorial also performed well.
The streamer also touted a strong second half of the year on the content front, with new seasons of Wednesday and Stranger Things on the series front. Movies such as Happy Gilmore 2 and Frankenstein from Guillermo del Toro are on the film slate and will join an increasing amount of live content, such as weekly WWE Raw wrestling.
Netflix is hoping the latter will boost engagement and revenues for its advertising-supported operations, revenues of which are not broken out. The company has around 94 million members on ad-supported plans and estimates that ad revenues will double to around $3bn in 2025.
Netflix’s chief financial officer, Spencer Neumann, said he was seeing “healthy member growth” and “solid ad sales” during a call with analysts following the release of the results.
The streamer added that total revenue is forecast to rise across 2025, with a full year projection lying between $44.8bn and $45.2bn, up from a range of $43.5bn-$44.5bn. However, part of that was attributed to the recent depreciation of the US dollar against may other currencies.
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