MIPCOM to put AI at centre of Cannes event

MIPCOM is putting AI front and centre in Cannes this year with a new conference and marketplace for the rapidly growing tech.

Organiser RX France has unveiled MIP AI Entertainment Forum, which aims to connect AI innovators with studios, streamers, producers, creators, brands and IP owners.

The forum will feature sessions delving into the impact of AI on three main areas: creative; production and workflow, and; licensing and distribution.

The creative strand will explore the capabilities of generative AI to power storytelling and new formats, while the production and workflow sessions will look at how the tech is assisting production, as well as dubbing and virtual production.

Monetising content libraries for AI training will form part of the discussion in the licensing and distribution strand, alongside discoverability and rights intelligence.

AI companies confirmed to attend include Versos AI, Protege, HappyClient, Lingopal.AI, LoglineAI, and Massif Network.

Lucy Smith, director of MIPCOM Cannes, said the shift to put AI at the centre of the October event came amid “a fundamental rewiring of how content will be created, financed, distributed and monetised globally over the next decade.

“MIPCOM Cannes 2026 will bring together the international entertainment community to engage with that transformation - not to theorise about it, but to build partnerships, strike deals and define what comes next,” she added.

The launch is part of an overhaul of MIPCOM Cannes, which remains the largest annual TV industry gathering.

RX France recently expanded its brand-funded offering with MIP BrandWorks and continues to grow out its Creator Economy presence, following close tie-ups with YouTube over recent years.

MIPCOM Cannes runs 12–15 October.