Speakers include comedian Maisie Adam and Rugby World Cup winning England star Rosie Galligan, as well as execs from Sky Sports, F1, AXA and more
The Broadcast Sport Summit 2025’s full programme has been revealed, with speakers from across broadcasters, federations, production companies, agencies, brands and more.
The one-day conference will take place at the Emirates Stadium, London, on 12 November, with two streams of content as well as lunch and post-event networking drinks provided for attendees.
Topics including sport broadcasting, production, podcasts, social content, branded content, and more will be covered through the day. Tickets are available here for £260 (exc VAT).
The full programme is below, includingthe likes of Women’s Rugby World Cup winner Rosie Galligan, and comedian Maisie Adam, as well as executives from the likes of Sky Sports, F1, AXA, DAZN, IMG, Premier Padel, the EBU, Channel 4, BBC Sport, Matchroom, Global Fan Network and plenty more.
The Broadcast Sport Summit 2025 is sponsored by dock10, ES Broadcast, Appear, Emergent, Jigsaw24 Media, M2A Media, AJA, Audio Network, Fujifilm, Diagnal, Globecast, and Vizrt.
Broadcast Sport Summit 2025 programme
8:30 - Registration, Networking and Conference Opens
9:15 - Welcome
Speakers: Rachel Stringer, Sports Broadcaster
Jake Bickerton, Editorial Director - Broadcast Sport
9:20 - Fireside Chat with Formula 1’s Dean Locke
Speakers: Dean Locke, Director of Broadcast, Media & Digital - Formula 1
9:50 - The Rise and Commercial Power of Women’s Sport
Chair: Nicole Holliday, Sports & Entertainment Presenter
Speakers: Maisie Adam, Comedian
Rosie Galligan, England & Saracens Rugby Player & World Cup Champion
Louise Gwilliam, Talent Director - Crowd Network
Ben Robinson, Lead Consultant - Two Circles
Holly Flatley, Head of Broadcast - Premier Padel
This panel will look at what women’s sport should focus on to continue its growth story. Is an alternative path emerging, where it doesn’t follow in the footsteps of men’s competitions and rely on large broadcast rights deals, but instead looks to a mix of sponsorship, enhanced digital strategies and more to make its own route?
10:35 - Fireside Chat with Sky Sports’ Yath Gangakumaran
Speakers: Yath Gangakumaran, Executive Director, Commercial - Sky Sports
10:35 - World Archery’s In-House Production Revolution
Sponsored by Appear
Chair: Kai Bechtold, Sales Director - Appear
Speakers: Chris Wells, Head of Communications - World Archery
In this masterclass, World Archery’s Chris Wells and Appear’s Kai Bechtold reveal how the federation took control of its live coverage by bringing production entirely in-house via an innovative IP workflow using Secure Reliable Transport (SRT) and Appear’s X Platform. Discover how this shift to a fully in-house model delivered consistently high-quality streams and expanded World Archery’s global reach—streaming from venues worldwide to a central hub and out to 15+ broadcast and online partners with predictable quality. They will share how regaining full control over content delivery slashed operational costs (achieving an ROI in just 18 months) and sparked a new standard for cost-efficient, high-quality live event coverage . This session highlights a game-changing approach that any sports broadcaster, league or federation can leverage to boost coverage, cut costs, and engage fans with greater control and confidence.
10:55 - Coffee Break
11:30 - Game-Changing AI and Automation in Production and Graphics
Sponsored by Emergent & Vizrt
Chair: Emily Pryor, Marketing Director - Red Bee Media
Speakers: David Jorba, Co-Founder & Chief Business, Strategy Officer - Emergent
Andrew O’Neil, VP Sports, Strategy & Growth - Vizrt
Louise Lawler, Head of Content - EBU
Automation of sports productions and sports content is nothing new, with AI-driven systems having been able to handle a complete sports production for several years now. What’s different in 2025, though, is the quality of data-driven graphics insights and overall production enabled by AI. For many sports (including football, basketball, velodrome cycling, hockey and more), it’s now possible for automated camera systems and AI to provide sports fans with coverage akin to human-captured footage, complete with scoreboards, branding and data-driven sports graphics and insights. AI can also handle the highlights production, creating personalised content for different audiences. Meanwhile, genAI is making its mark on sports content, where AI-generated content is increasingly a part of the content mix.
11:30 - Has the Sports Doc Boom Peaked? Fatigue Vs Demand
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Lucy Cutler, Creative Director - FilmNova
Rick Murray, CEO - Workerbee
John McKenna, Co-Founder & CEO - Noah Media Group
Claire McArdle, Co-CEO - CMG Productions
From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?
This session asks whether we’ve hit peak doc, or if the genre is simply evolving. What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive?
Our panel of creatives will debate what comes next: AI-generated personalisation, real-time storytelling, short-form fandom, interactive formats – or a return to deeper character-led filmmaking? What might the next wave of sports storytelling look like?
12:15 - The 2025 FIFA Club World Cup: A Global Showcase for the New Era of Sports Rights
Sponsored by M2A Media
The FIFA Club World Cup 2025 marked one of the most significant shifts in the sports media industry in decades.
This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. DAZN’s global deal with FIFA represented a turning point in the way rights are owned, distributed, and monetised — fundamentally changing the balance of power between rights holders, streamers, and legacy broadcasters.
Why join this session? This panel, featuring senior leaders from DAZN, AWS, and M2A Media, will unpack the commercial and strategic implications of this landmark event: a 32-team global tournament, broadcast across dozens of territories, reaching an audience that exceeded 100 million viewers worldwide.
The discussion will highlight:
- Global Reach at Scale: How DAZN leveraged both its own subscriber base and a vast network of sublicensing agreements with traditional broadcasters to reach millions of fans worldwide.
- A New Rights Model: How FIFA’s decision to award global rights to DAZN signalled a move away from fragmented, country-by-country deals — creating a more unified and scalable model for rights distribution.
- Monetisation Opportunities: What this meant for advertisers, sponsors, and partners looking to tap into one of the most commercially valuable global football properties.
- National Broadcaster–Global Streamer Dynamic: How DAZN’s rise as a truly global sports streaming powerhouse blurs traditional lines but also requires truly global partners to create and deliver to millions of viewers in multiple geographies.
- Future of Sports Rights: Why the FIFA Club World Cup marks a pivotal moment — and how its commercial model could become the new blueprint for other international tournaments.
This is not just a panel session in innovation — it is proof of a new commercial future for global sport, where streaming takes centre stage, and where global tournaments can be streamed globally enabling monetisation in new and unprecedented ways.
12:15 - Why Sports Podcasts Are Going Video-First & What it Means for Traditional TV
Chair: Charlie Copsey, CEO & Founder - Underground Fan Club
Speakers: Jim Salveson, Director of Sport - Sport Social Podcast Network
Derek Brown, Director of Digital, News Broadcasting - News UK
Lizzi Doyle, Assistant Commissioner, Podcasts - BBC Sounds & BBC Five Live
While video podcasts have long been part of the sport content ecosystem, recent years have seen a marked increase in the quality of production. Having moved from recorded Zoom calls to professional setups with studios and multiple cameras, will podcasts become no different to TV? Why have they taken this step, and what could it mean for factors such as the barriers to entry and the future of audio-only shows?
12:45 - Lunch
13:50 - The Essential Tech Driving Sports Production in 2025
Sponsored by Jigsaw24
Speakers: Jamie Hindhaugh, Regional CEO - UK, USA, Australia & Middle East - Gravity Media
Tom Bucknall, Technical Producer - Sunset+Vine
Chris Bailey, Head of Innovation M&E - Jigsaw24
This panel puts the spotlight on the tech that’s currently playing a key role in elevating sports production, sports broadcasts, and all forms of sports content. The panellists will discuss the tech they find indispensable now, as well as the broader tech trends that are driving innovations in sports broadcasting. Expect to hear about the cameras and kit being used to create cinematic coverage of live sports; the tech turning live sports data into virtual camera positions; automated sports production; cloud-based vision mixers and galleries; remote production innovations; immersive graphics and on-screen insights; the current and future role generative AI is playing in sports production; how tech is enabling fans to watch sports where they want, where they want and on what device they want; alongside many more practical examples of how tech is enabling innovation.
13:50 - Game On: Innovations in Sports Broadcasting on the World Stage
Sponsored by dock10
Chair: Sadie Groom, Founder & CEO, Bubble Agency
Speakers: John Murphy, Creative Director, Motion - BBC Sport
Richard Wormwell, Head of Innovation - dock10
Join John Murphy of BBC Sport and Richard Wormwell of dock10 for a dynamic conversation exploring the evolving world of studio-based sports broadcasting. From cutting-edge virtual production to live coverage of world-stage sporting events, they’ll discuss how innovation, technology, and creative collaboration are redefining the viewer experience. Discover how the BBC and dock10’s partnership continues to push boundaries in delivering world-class sports coverage that captures the drama, emotion, and scale of global competition.
14:25 - The Big Shift in Sports Content Distribution: Streamers, D2C, TV & Social
Sponsored by Globecast
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Chris Guinness, Executive Vice President and Global Head of Sales - IMG
Peter Parmenter, EVP, Strategic Partnerships - DAZN
Emily Frazer, CEO - Matchroom Multi Sport & the World Nineball Tour
Melissa Soobratty, Head of Media & Marketing - Professional Squash Association
Steve MacMurray, Head of Digital Media Development, Contribution - Globecast
The way audiences consume sport is evolving at speed and so is the way it’s commissioned, distributed, and monetised. From billion-pound streamer deals to direct-to-fan platforms and social-first storytelling, sports content is no longer confined to linear TV or even live events. This panel explores how broadcasters, streamers, producers, and rights holders are adapting to a fragmented, fast-moving ecosystem. What does the rise of D2C mean for traditional channels? How are streamers and social platforms shaping narrative formats around sport? Where does that leave filmmakers and producers navigating a space that now blends live rights, access docs, and influencer-led content? This session will offer insight into where sports content is headed, and what it takes to stay in the game.
15:00 - The Reality of Live Remote Production - When it Works (and When it Doesn’t)
Sponsored by AJA
Chair: Jake Bickerton, Editorial Director - Broadcast Sport
Speakers: Sally Wood, Vice President and Head of Golf Content - IMG
Emily Merron, Senior Technical Producer - Aurora Media Worldwide
Andy Bellamy, Director, Technical Sales EMEA - AJA Video Systems
Chris Carpenter, Executive Producer - SailGP
Before the pandemic, there were very few examples of large-scale remote production. Early experiments were met with awe and wonder at the technology that was making it possible. There might be a few seconds of delay in comms, but that was a small price to pay for the convenience and sustainability benefits of not having to send large numbers of crew and OB trucks to the event. The pandemic opened the floodgates for remote production, with even top-tier sports getting remotely produced, with no noticeable drop in the quality of the coverage. However, there are still some sports (golf, for example) that have been slower to embrace remote production and are increasingly concerned that sports coverage isn’t quite the same when commentators, directors, producers, and even on-screen talent aren’t actually at an event. This panel debates the pros and cons of remote production, and whether there’s any turning back.
15:00 - Beyond the Logo – The Strategic Value of Brand Partnerships in Sport
Chair: Katerina Tornari, Global Commercial Advisor
Speakers: Hayden Clottey, Head of Sport - InterTalent Group
Samantha Ford, Head of Brand Content & Social Media - AXA UK
Rob Mosley, Founder & Strategy Partner - Nonsense
Clubs and federations increasingly view sponsorships as more than just financial backing. This session explores how brand partnerships can elevate fan engagement, enhance global visibility, and build credibility for teams and federations. Real-world case studies will showcase how aligning with the right brand can create authentic storytelling and long-term growth.
15:30 - Coffee Break
16:05 - Beyond Live: Alternative Commentary, Near-Live Highlights, Social Content & Second Screen Strategies
Chair: Max Miller, Senior Reporter - Broadcast Sport
Speakers: Chris Sice, Chief Content Officer - Icons Series
Ryan Deluchi, Managing Director - Sift
Sharon Fuller, SVP, Sport Strategy - OS Studios
Chrissie Hoolahan, Senior Director, Content and Creator Partnerships - DAZN
Live sport is one of the few appointment-to-view experiences left in TV and streaming, but new demands for surrounding content are still being made. How can rights holders, broadcasters and production companies approach innovations such as alternative commentary from famous fans and influencers without them becoming a gimmick, and how can they create second screen experiences and social strategies that add to the live broadcast without distracting from it?
16:05 - Fireside Chat with Channel 4’s Pete Andrews
Chair: Gavin Ramjaun, Sports Presenter & Journalist
Speakers: Pete Andrews, Head of Sport - Channel 4
16:45 - Creator-Led YouTube Sports Entertainment Formats
Chair: Rachel Stringer, Sports Broadcaster
Speakers: Becky Gardner, Head of Originals - LADBible
Robbie Spargo, Co-Managing Director, Agency - Little Dot Studios
Dave Horner, Head of Sports - After Party Studios
Brett Lotriet Best, CEO - Global Fan Network
YouTube has become home to a huge swathe of creator-made content around sports. Alongside a plethora of specific club fan sites, there are creators that focus on fantasy leagues, freestyle football, athlete-focused entertainment content, entertaining sports challenges and so on. And then there are organised leagues and events made for YouTube, including Baller League, the Sidemen charity matches, influencer-created boxing bouts, esports competitions and more. This session investigates the growth of creator-led YouTube sports content, how it differs from traditional sport’s content, good and bad examples of it, and whether TV platforms offer anything to creators they don’t already have through YouTube, and vice versa.
17:25 - Closing Remarks
Speakers: Rachel Stringer, Sports Broadcaster
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