It has unveiled DAZN48, a creator-led programme that will see 48 football content creators produce social-first content throughout the tournament
DAZN has launched DAZN48, which aims to build a worldwide squad of 48 creators – one representing each qualified country – to tell the story of the FIFA World Cup 2026 from a fan‑first perspective.
DAZN48 will elevate real fans, cultures, and authentic stories, capturing how the tournament is experienced around the world, says DAZN.
From today (24 April 2026), DAZN48 will begin a global search for football creators with a powerful and original vision for the world’s biggest sporting event.
Each selected creator will represent one participating nation and create social‑first content, daily reactions, and cultural storytelling for a global audience across DAZN and its social platforms.
Quim Domenech, EVP global content and editorial at DAZN, said: “DAZN48 will place fans at the centre of the World Cup. Creator‑first content brings an authenticity, immediacy, and cultural relevance that resonates deeply with our users. By empowering creators to tell their stories, we’re delivering a richer and more personal way to experience the tournament that reflects how football is lived and felt by fans around the world.”
Football creators can apply to DAZN48 by clicking here.
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