ITV has picked up live rights for the sport, and joins BT Sport and BBC Sport in airing Extreme E content in the UK
ITV is the latest broadcaster to pick up rights for Extreme E. In a similar sounding deal to that announced with BT Sport, ITV will air live racing action, highlights shows and the championship’s 20-part magazine programme – Electric Odyssey. Fans will also be able to watch live and catch up on demand on Extreme E through the ITV Hub.
The three-year deal means ITV is the exclusive UK terrestrial broadcaster of live coverage for the events in 2022 and 2023.
The content will be produced by Extreme E Studios, a co-venture between Aurora Media Worldwide and North One.
Ali Russell, chief marketing officer at Extreme E, said: “I’m thrilled Extreme E will air on ITV with its reach to the screens of millions of households. The UK has a massive appetite for motorsport, but Extreme E is about much more than that, and I’m delighted ITV shares our common goal of protecting the environment through its sustainable practices, particularly having certification from Albert - the authority on environmental sustainability for film and TV.”
Niall Sloane, ITV director of sport, added: “Bringing ITV viewers the launch of an innovative motorsport that promises first class live action underpinned by an insight into the possibilities of sustainable technology is an exciting prospect. We’re looking forward to the opening event next month and beyond as the exclusive live UK broadcaster of Extreme E in the coming years.”
The inaugural Extreme E race will take place in AlUla, Saudi Arabia on 3 and 4 April 2021.