Pair previously partnered to do the same for the men’s Six Nations

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ITV and Guinness have again partnered on live audio descriptive commentary, this time for the Women’s Euros. 

The pair has done the same for the men’s Six Nations the past two years. The commentary aims to help blind and partially sighted audiences, giving a level of visual detail of the action and the surrounding stadium atmosphere far beyond the standard broadcast commentary. 

The service will be available during ITV’s coverage of all England and Wales matches throughout the tournament, starting with England v France on Saturday 5 July on ITV1 and STV. Dave Rogers and Joe Byrnes will provide the commentary. 

ITV is sharing the rights to the Women’s Euros, which got underway on 2 July, with the BBC. You can see their match split here. 

Nick Payman, head of Guinness, said: “”We are incredibly proud to extend our partnership with ITV to bring live audio descriptive commentary to the UEFA Women’s EURO 2025. This initiative builds on Guinness’s commitment to making sport as inclusive and accessible as possible, ensuring that even more fans can experience this summer’s tournament.”

Mark Trinder, ITV director of commercial sales and partnerships said: “We had an overwhelmingly positive response to ITV’s live descriptive commentary during the last two Six Nations Championships and I’m thrilled our partnership with Guinness means that we can extend it to the biggest sporting event of this summer. Live descriptive commentary means that families and friends with varying accessibility needs can finally enjoy live coverage together, making sports more inclusive for everyone.”

Sonali Rai, RNIB’s media culture and immersive technology lead said: “This is a real game changer for blind and partially sighted football fans to be able to enjoy football in real time and not be excluded from the magical moments that happen during tournament football. Audio description transforms how blind and partially sighted football fans can fully engage in the game.

“ITV’s and Guinness’ continued investment in high-quality live descriptive commentary is a significant step forward. It’s not just a technical achievement — it’s a recognition of the right for blind and partially sighted football viewers to belong in the sporting moment as it happens. We wish England and Wales all the best in Switzerland and hope the AD coverage will bring more people with sight loss into the game.”