Broadcaster to show at least 15 bouts a year
ITV has secured a three-year deal with Haymon Sports and Premier Boxing Champions to broadcast boxing events across its free-to-air and pay-per-view channels.
The collaboration is the first time that boxing promoter Al Haymon’s Haymon Sports and PBC have partnered with a UK broadcaster to stage boxing events regularly in the UK.
The exclusive three-year deal will guarantee a minimum of 15 televised events each year, drawing from PBC’s group of more than 160 international boxers, with matches staged both in the UK and the US.
The bouts will be broadcast on the main ITV channel and ITV4 as well as ITV Hub. The broadcaster will also offer pay-per-views on ITV Box Office.
ITV director of strategy and direct to consumer Julian Ashworth said: “Bringing big events to our platforms under this deal allows ITV to build on its aim of developing our direct relationship with viewers as part of our More Than TV strategy.”
The deal adds to ITV Sport’s portfolio, which includes exclusive free to air coverage of the England football team’s qualifiers for both the European Championship and World Cup, the 6 Nations and exclusive coverage of the Rugby World Cup, UK horse racing, the Tour de France and the French Open.