Netflix partners with Sky Business to bring Tyson Fury boxing bout to pubs

Netflix has partnered with Sky Business to bring its coverage of Tyson Fury’s boxing bout with Arslanbek Makhmudov to licensed venues such as pubs and hospitality venues. 

This is the first time that the pair have worked together, and means that Sky Business holds exclusive commercial rights to screen the boxing event in pubs, bars and hospitality venues, with operators required to hold a valid commercial licence. Residential Netflix subscriptions cannot legally be used for public screenings.

Venues can access the full fight card by taking out a commercial PPV licence with Sky Business. 

Fury faces Makhmudov at Tottenham Hotspur Stadium on 11 April, with the undercard also featuring the likes of Conor Benn and Frazer Clarke. 

Tony Singh, managing director of business development (Northern Europe) at Netflix, said: “We’re delighted to partner with Sky Business to bring Netflix’s first major UK boxing event to pubs and bars across the country. Expanding on our deep and longstanding partnership with Sky to create exciting new ways for fans to come together and enjoy the action.”

James Tweddle, director of hospitality at Sky Business, said: “We’re excited to partner with Netflix for the first time to bring this huge boxing event to the on-trade. Fury’s return, a strong undercard and a major British title on the line makes this a standout night for all boxing fans - and a major commercial opportunity for venues to drive footfall and boost revenue.”