Marketing agency works with the likes of Paulo di Canio, Mauro Camoranesi and Antonio Conte

Antonio Conte Tottenham Hotspur Spursplay documentary

Voiceworks Sport has agreed a mutli-year joint venture partnership with S! The Agency.

Through this deal, the podcasts specialist will gain access to the brands and athletes in football, cycling, swimming and tennis in Italy, Denmark, Czech Republic and Brazil that S! works with. Some notable names from the marketing agency’s roster include West Ham legend Paolo Di Canio, Juventus stalwart Mauro Camoranesi and current Tottenham manager Antonio Conte. 

In general, the joint venture will improve Voiceworks Sport’s access to Serie A clubs and players, and it comes shortly after the company agreed a partnership with the World Freestyle Football Association

Voiceworks Sport managing director Sophie Hind said: “The scale of the audio opportunity for rights holders is enormous. Audio is an effective way for clubs and athletes to connect with fans globally and is proven to offer deeper audience engagement than other mediums. 

“We have enjoyed rapid growth as a business since 2020 – an achievement coming off the back of our ambition to become the global leader in sports audio by working with brands and rights holders across the world.

“Though S! as an agency is early in its journey, Edoardo, Cosimo, Matteo and Gianluca are heavyweights in the industry – and we’re proud to share an exciting vision for the future of sports marketing and top flight teams across Europe and South America.”

Edoardo Giacone, CEO at S! The Agency, added: “Entering the world of podcasts has always been one of S!’s ambitions: there are indeed considerably big gaps to be exploited in the market and, at the same time, an ever increasing demand from the fans. A combination that paints the perfect scenario for us.

“Being able to do so with two internationally recognised powerhouses Voiceworks and Communicorp UK not only guarantees our future clients the highest level of service and competence but makes everyone at S! very proud of the incredible growth that our company has been experiencing since its launch of only few months ago, in December 2021.

“We are very much looking forward to working side by side with the world of Italian football, introducing clubs, leagues and associations alike to the podcasts business, thus creating new revenue streams for them and a lot of extra value for their fans all over the world.”