Former BT Consumer strategy lead takes up new role focused on BT’s sports rights and accelerating the growth of BT Sport

Andy Haworth

BT has appointed Andy Haworth to the newly created role of managing director of Sports Rights and Commercial. He will manage BT’s growing sports rights and commercial business and spearhead the company’s renewed efforts to grow viewers and revenues for BT Sport.

Haworth previously led BT Consumer’s strategy and content teams, and, in his new role, will report directly to Marc Allera, CEO of BT’s Consumer division.

Allera said: “During his time at BT, Andy Haworth has done an excellent job of leading our consumer strategy and has repeatedly demonstrated his ability to deliver market defining strategies. With a new role focusing on accelerating the growth of BT Sport, Andy is a great asset as we continue to create the best TV and Sport experience for our customers.”