Channel 4 has revealed that entertainment was the most watched genre on 4oD during July, registering more than 9 million views across platforms.

Hollyoaks was the most-watched series with 1.82m viewers watching episodes of the soap throughout the month.

Comedy panel show 8 out of 10 Cats ranked second with 1.07m views, while new comedy drama Sirens attracted 1.06m viewers.

The other most watched series in July, on the catch-up service, included: Come Dine with Me, The Inbetweeners, Camelot and Dirty Sexy Things.

Drama was the second most watched genre clocking 6.69m views with health and wellbeing drawing 4.37m views and comedy generating 4.16m views.

It is the first time the broadcaster has published figures around the performance of the catch-up service.

4oD had 29 million views during July. BBC iPlayer received 93 million requests for TV programmes over the same period.

Channel 4’s catch up service has seen 242 million video views this year to date, a 20.9% year-on-year increase.

The statistics aggregate viewing across all the platforms that make 4oD available, including Virgin Media, YouTube and BT Vision. A view counts as when a user starts to stream the content.

The statistics reveal that the average time per view is 24 minutes, while each unique user watches an average of 1.8 hours per month.

A total of 3.4m monthly unique viewers watch content through the service.


Key figures (July 2011)

  • Total views: 29m
  • Entertainment: 9m views
  • Drama: 6.69m views
  • Comedy: 4.16m views
  • Health/wellbeing: 4.37m views
  • Average view time: 24mins
  • Average monthly viewing: 1.8hrs
  • Total unique viewers: 3.4m