Create an ‘eye’ logo, title sequence and graphics package for Celebrity Big Brother, reflecting the theme of the new series.
Title and GFX Shop
Client Endemol UK
Brief Create an ‘eye’ logo, title sequence and graphics package for Celebrity Big Brother, reflecting the theme of the new series.
How was it done Since the summer of 2013, Shop has designed the iconic Big Brother eye logo, which has been the basis of the show’s visual identity, from title sequence to on-screen graphics through to screen content. For the UK vs USA theme, Shop developed a design inspired by the flags of the two nations. It created a realistic lighting structure seemingly constructed from LED and neon. The lead creative on the project was Neil Harris. The eye model was created in Cinema 4D by 3D designer Gareth Hughes. The title sequence and content graphics were composited in After Effects by senior designer Jos Taylor.
Watch it Final on Thursday, 9pm, Channel 5