Comment – Page 2
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CommentAI: How real-world testing shapes responsible filmmaking and workflow innovation
With AI reshaping every stage of the production pipeline, MyWorld’s Mark Leaver makes the case for structured innovation sandboxes
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CommentSky-ITV analysis: scale and scrutiny on the horizon
Will the government approve a deal that suggests British broadcasters can only compete with global players if they join forces, wonders Chris Curtis
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CommentMike Darcey: ITV has befriended an old enemy in a bid for digital prominence
ITV’s move to join Sky and eschew its PSB peers makes sense - but raises questions about what comes next
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CommentLegacy broadcasters need to get in tune with one another
A joined up ‘PSM orchestra’ is the only way to get British content heard above the noise of the global streamers, argues Alan Tyler
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CommentCannes Lions: Brands want fans and TV can deliver
ITV Studios’ Will Scougal unpacks the opportunities for broadcasters, producers and studios emerging on the Croisette this week
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CommentOriginal British tech can help save Public Service Media for the post-broadcast age
Only unprecendented collaboration and genuine ambition can ensure that British content for British audiences will flourish, argues David Abraham
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CommentHow purpose-led partnerships are showing up in sport content
Mongoose’s Harvey Taylor looks at making branded content that aims to make a difference
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CommentPrivate equity, TV rights and financing in the age of AI
Henry Birkbeck, counsel at Reed Smith, looks at the new questions brought up by AI in TV rights
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CommentHow brands can go direct with content for World Cup 2026
Rich James, MD of Flourish CRM, looks at how brands should connect with fans at the World Cup
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CommentWhy where your AI is matters for live broadcast
Robert Green, senior manager, pro AV, broadcast and consumer at AMD, looks at how the technology can be used in live production environments
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CommentHas virtual production lived up to the hype?
Garden Studios’ VP supervisor Sam Kemp examines whether the technology has achieved the mainstream adoption predicted five years ago
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CommentWhy more indies should take inspiration from Time Team
The Development Network founder Jon Willers digs into direct-to-consumer programming
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CommentCreating great video for fans comes down to storytelling, no matter the platform
Matt Buckle, partner and managing director at Transmission, looks at creating sport content across different platforms
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CommentFrom hospital to courtroom: why scripted TV’s next boom is legal
Banijay’s Steve Matthews argues that turning to trusted genres is not laziness but an evolutionary necessity
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CommentJon Sen: It’s time to face up to UK drama’s structural problem
The newest addition to Broadcast’s roster of columnists unpacks why the industry must not mistake a few hits for long-term health
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CommentWhistleblowing protections are crucial – but on their own, they’re not enough
Everyone must feel supported to speak up before change can really happen, says Culture Shift chief executive Gemma McCall
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CommentAI doesn’t reward clever videos, it rewards clear answers
Brave Bison’s Abbey Grocott looks at how to produce content that works for AI algorithms
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CommentWhy local journalism matters more than ever after record breaking election coverage
Digital output and old fashioned conversations were at the heart of extensive reach, writes BBC Local political reporter Kathryn Stanczyszyn
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CommentBafta 2026 – popular shows triumph as entertainment and co-viewing take centre stage
Non-scripted successes challenged drama dominance last night
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CommentThe non-sponsor brand opportunity at the 2026 World Cup
Jimmy Pugh, head of social at re:act, looks at how unique aspects of the 2026 World Cup could play into brands’ hands