Over 17,000 Lenovo and Motorola devices and 200+ engineers will be deployed across venues and team base camp training sites

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HBS’s World Cup host broadcast will be distributed using Lenovo’s AI-powered infrastructure platform, as part of the company’s official partnership with FIFA. 

Lenovo’s tech will be used to deliver ultra-low-latency IPTV (Internet Protocol Television) video distribution in addition to the traditional cable and satellite broadcast, as well as intelligent content delivery and decision-making across the event ecosystem and operations. 

There will be Lenovo servers at the International Broadcast Center in Dallas, Texas, to help deliver the computing power, devices, and AI-driven solutions for the broadcast of the tournament. In addition, over 17,000 Lenovo and Motorola devices and 200+ engineers will be deployed across venues and team base camp training sites will help ensure professional execution. 

Lenovo ThinkSystem SR635 V3 servers and technology will help manage live video data coming in from stadiums across North America and power FIFA’s IPTV live feed by ingesting, processing, and distributing all match content in close to real-time via ten channels to over 1,000 screens throughout FIFA venues. Fans, media, VIPs and officials will be able to access every match from across the tournament, including at fan zones, media tribunes, and more. 

In addition to distribution, Lenovo tech will help power AI-enabled 3D player avatars for use in visualising referee decisions, AI-driven stabilised “Referee Views” that deliver first-person perspectives from officials, and immersive digital and holographic experiences. 

Lenovo tech will also be used at FIFA’s Technology Command Center in Miami and the Tournament Operation Center, where the technology powering the games is monitored and managed in near real-time by experienced engineers and FIFA management. 

Ashley Gorakhpurwalla, president of infrastructure solutions at Lenovo, said: “Lenovo’s AI infrastructure is redefining the FIFA World Cup experience, delivering near real-time highlights, multi-angle views, and insights at unprecedented global scale. Together with FIFA, we are running AI under the world’s most demanding conditions—solving latency concerns and bringing billions of fans closer to the action than ever before, setting a new standard for live sports.” 

FIFA director of technology Nacho Fresco added: “The FIFA World Cup is one of the largest and most complex sporting event in the world. With this edition set to be the biggest in history, delivering exceptional operational efficiency and cutting-edge technology is critical. Lenovo is a key partner in helping us meet the stringent low-latency requirements essential for live production environments.”

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