SynaptIQ launches AI-powered media rights analysis platform

SynaptIQ has launched an AI-powered media rights platform. 

The platform can analyse contracts, licensing agreements and rights data to create a single source of truth that is searchable with natural language. It can also produce reports and analysis on the content, and alert users to possible opportunities or contractual obligations. 

Ahead of implementing this system, SynaptIQ can work with an archive or media holder to digitise its content in a central repository, so that it is readable by the platform. It has worked on pilot projects with a UK film studio, a major music label, a major music publisher and a children’s intellectual property owner. 

SynaptIQ was founded by Clare McKeeve, Nick Clark and Scott Lanphere, who have worked across companies such as Sony Music, Fox Kids, HMV, Formula 1 and Endeavor. The company is chaired by former head of Creative Artists Agency (CAA) Corporate Finance Sandy Climan, and advised by media rights lawyer Cliff Fluet. 

Clark explained: “Whether it’s film and television, music, publishing, photography or sport, media rights holders have spent decades creating incredible content. Unfortunately, they’ve often spent just as long creating equally incredible filing systems. Somewhere between archive boxes, filing cabinets, shared drives and legacy systems is information potentially worth millions. We built SynaptIQ AI to help companies rediscover what they already own, understand the rights attached to it and uncover commercial opportunities that have been hiding in plain sight.

“People often think AI is about replacing jobs. We see it differently. The people working in rights, legal and licensing are experts. They shouldn’t be spending hours searching for documents or piecing together information from half a dozen systems. SynaptIQ gives them that time back so they can focus on making decisions rather than finding the paperwork.”

He added: “We’ve become used to finding the world’s information in seconds, yet inside many organisations it can still take days to answer simple commercial questions. We wanted to build something that lets companies search decades of contracts and rights information as easily as searching the internet.”