Courteney Cox’s new comedy Cougar Town debuted on Living with 584,300 (2.4%) last night, helping the channel to beat all of the main digital competitors bar ITV2.
The series, from Scrubs creator Bill Lawrence, launched at 9pm on Living, attracting 380,000 (1.6%) and almost half that audience again on Living+1, according to overnight figures from Attentional.
A second episode followed at 9.30pm, initially attracting 345,200 (1.4%), rising to a total overnight audience of 569,900 (2.34%).
The 9pm to 10pm slot typically secures a 1% share on Living and 1.5% across the two channels.
It held its own against two other US imports showing at the same time. Sky1 offered Battlestar Galactica spin-off Caprica, which drew 134,600 (0.6%), while E4 drew 242,000 to teen drama 90210 – rising to 358,800 (1.47 %) once E4+1 is taken into account.
But ITV2’s The Vampire Diaries owned the slot with 495,300 (2%).
Elsewhere, BBC3 documentary The World’s Most Dangerous Place for Women attracted 322,900 (1.3%) and BBC4’s exploration of The Genius of Omar Khayyam drew 276,800 (1.1%).