Equipment hire firm Craftkit has appointed Jason Rich as its first director of sales.

The recruitment of Rich from IT reseller Insight at the end of April coincides with Craftkit’s push into the resale sector.

Craftkit was previously led by Zeb Chadfield, founder of sister company and post facility The Finish Line.

Craftkit supplies hardware and software used by the media sector. One if its recent projects was the installation of a picture finishing suite for Knickerbockerglory’s in-house post production facility.

It is currently working on the design and build of a 96TB Indestor shared storage system for a London post firm specialising in factual programming.

Chadfield said that “aside from bespoke edit suites and DIT systems we will also be supplying more straightforward products like switches, monitors and mice along with most other products you would expect to use in your workday”.

Craftkit’s hire clients include Optomen, October Films, Princess Post, BT Sport and Argonon Post.