TSI Design has produced a package of animated stings and idents to promote the festive season
TSI Design has produced a package of animated stings and idents to promote the festive season on TV Warehouse, the Sirius Retail Television home-shopping channel. Designed by Ben MacGregor under the creative direction of Malcolm Dalton, the idents feature a series of multicultural animated characters enjoying Christmas shopping. The graphics were composited and finished by Duncan Balmain on Smoke. TSI also did audio dubbing work on the project, with Elli Pearl and Tom Paget adding sound effects. Adam Fox composed the music. The new TV Warehouse Christmas look airs from 18 November and continues throughout the Christmas period.