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Creative agency: Knifedge
Client: BBC
How it was done: The two versions - one with a Northern Lights effect and the other with a darker feel - feature “fairy dancers” suspended below illuminated heliospheres, floating across lakes and landscapes at dusk, sprinkling festive sparkles. They were produced using Shake, After Effects and DS Nitris.
Watch it: From mid-December
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Harnessing AI for good and moving between iPlayer, Sounds and archive on the agenda
Members urged to prioritise human creativity and tackle bias
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