New idents for the E4 Music strand created by design company Mr and Mrs Smith.

Design and production company: Mr & Mrs Smith

Client: E4 Music

Brief: To create idents for the music strand.

How it was done: An alternative universe populated by animal-headed members of a barber shop quartet was created. The scenes were shot on an HDV Z1 in London and Bognor Regis. Stop-motion animation was used to create movement in the scenes. The sequences see the characters performing using instruments including a mellodica and chaos pad. Mr & Mrs Smith director Andy Martin worked with E4 creative director Neil Gorringe.

The team:
Director: Andy Martin
Producer: Ali Taylor
Creative Director: Lisa Lloyd
DoP: Mirco Beutler
Editor: Julia Knight
Model Makers: Andy Martin, Rebecca Manley, Clare Lamy, Sarah Taylor
Locations Manager: Alexander Roux
Props/Art Department: Henry Armand Smith, Dean Slydell
Production Manager: Abi Klimaszewska
Animators: Lee Cooper, Ned Miles, Andy De Vries
Music: Andy Martin
Production Assistant: Tanith
Runner: Jamie Pigram

Watch it: From March on E4 and below.