A promotional film based on the journey of a free newspaper which is folded into the shape of a boat and floats along the Thames.

Design company: Thing

Client: LDA and Film London

How it was done: Live-action was enhanced by a range of effects including a series of time lapse sequences with different light variations. Most scenes were shot in HD.

Watch it: Across TV, cinema and online in the run-up to the 2012 Olympic Games.