Idents and titles created by Liquid TV for a new ITV drama about talent shows.

Design company: Liquid TV

Client: Shed Productions

Brief: To brand a new series based around talent show Rock Rivals and the subsequent drama surrounding the relationships of its judging panel.

How it was done: The ident was created as a nod to the talent-show genre, with shiny 3D type and explosions. The back to back “R” logo represents the rivalry between both the hosts and talent show hopefuls. The titles and idents were designed and composited on Shake by Tim Varlow with all 3D done by Gabriel Edwards using Maya.

Watch it: Wednesday 8 March, 9pm on ITV1