Full channel launch branding and an on-air package for a new international short film channel.

Creative agency: Addiction

Client: ShortsTV

How it was done: Addiction creative director Martin Delamere wanted to give the brand a more crafted, handmade feel than conventional, more corporate broadcast idents. The design is intended to echo independent and emerging film-makers' beg-steal-and-borrow approach.

Watch it: On Sky from 26 November