Grass Valley is targeting users of Apple’s Final Cut Pro, Adobe Premiere and Avid’s Media Composer with a cut-price offer for its Edius 6 software.

The promotion, which runs to the end of the year, cuts the cost of the software by 50% to $399 (£249).

“This activity is being sparked by Apple’s recent dramatic changes to the Final Cut editing product, but we thought that Avid and Adobe customers should benefit too,” said Charlie Dunn, executive vice president of products for Grass Valley.