Reseller ERA has recruited Danny Irven to the role of technical sales consultant.

Irven previously worked at Bluegfx and will be based at ERA’s offices in London for his new role, in which he will be responsible for selling the company’s range of solutions to the broadcast, media and creative markets.

ERA commercial director Sean Baker said Irven’s “industry wide reputation for delivering exceptional customer support and keen eye for new market opportunities and commercial partnerships” would add to the firm’s reputation for “customer-centric, high-performance solutions”.