BBC1's Fame Academy slipped further into the mire last night, with the latest heat attracting just 3.2 million (15.6%), writes Jon Rogers
Last night's instalment (30 July), which saw a further three contestants shortlisted to enter the "academy" suffered the ignominity of losing out to Channel 4's Location, Location, Location Revisited, which attracted 3.7 million (19%) for 30-minutes at 20.00. The channel's ensuing A Place in the Sun was also breathing down the neck of the corporation's main channel, attracting 3.1 million (15%).
At least Fame Academy managed to do better than last week's BBC1 offering in the same slot, Asylum - You the Judge, which managed a pitiful 2 million (9.9%).
ITV1's edition of The Bill, which had Mollie Sugden as a guest star, easily won the 20.00 slot with 7 million (34.3%).
Elsewhere at 21.00, BBC2's 60-minute documentary My Family and Autism, which followed the life of a single-parent family of seven children, four of whom suffered from autism, was a ratings success with 3.4 million (16%). Five's series World War I in Colour fared well for the channel but couldn't match those figures with an audience of 1.6 million (7%).
BBC1 had a rough night all round, only gaining a share of 16.5% in peaktime. Last Wednesday's Asylum Night of programming, which gave BBC1 its second worst peaktime ratings performance on record, brought the channel a share of 15.2%.
Average peaktime shares for Wednesday 30 July: ITV1 - 37.3%, BBC1 - 16.5%, BBC2 - 11.2%, Channel 4 - 10.6%, Five - 5.8%.