Design a brand, title plate and stings for the six-part Michel Roux Jr-fronted series
Design Hello Charlie
Client BBC Factual for BBC2
Brief Design a brand, title plate and stings for the six-part Michel Roux Jr-fronted series, which is an update on the classic 1970s show.
How it was done Designer Graham Watts combined classic clear typography with a more decorative ampersand to create the logo.
He then used the ampersand as a standalone symbol that appeared in six scenarios, including chocolate sprinkled through a template and a casserole lid with the ampersand cut into it.
These sequences were shot in close-up using a table-top dolly and a Canon 5D with fast prime lenses to give the required depth of field and rich colours.
As far as possible, the sequence was shot in-camera in a bid to create a filmic style.
All of the compositing and design work was completed in After Effects.
Watch it Mondays, 8.30pm, BBC2