Free-to-air DTT service Freeview is using a new software tool for its iPhone application that allows users to search TV listings and receive recommendations based on their viewing preferences.

TV Genius’ Relevance Engine recommends content that accurately matches consumers’ viewing habits or preferred programmes. Itacknowledges the importance of schedule-based relevance for linear television and the importance of episodic viewing and sequential events for on-demand services.

Adrian Mack, Online Manager Freeview. “With the roll-out of HD services on Freeview, this app will enable viewers to discover the very highest quality programming to further enhance the TV experience. TV Genius provides us with a recommendations engine that offers relevant suggestions that will help users to discover an even greater choice of programmes.

iPhone owners can download the application is free from I-Tunes App store.

Apple’s stand at BVE is F15