Fremantle sets up shop with Premier League footballer

Fremantle UK has joined forces with Arsenal footballer Eberechi Eze to set up new outfit Flowstate.

The label will develop and produce premium entertainment, factual and brand-funded content across TV, digital and streaming. Together, Fremantle UK and Flowstate will make a diverse slate of brand-funded campaigns and scripted and unscripted content.

Fremantle International will handle global distribution of content developed through the venture.

The indie will work in tandem with the footballer’s charity The Eze Foundation, which works with more than 30 schools across the UK to provide mentoring, internships and creative opportunities for young people. Flowstate will extend that work through its own productions, offering off-screen opportunities and hands-on experience across its projects.

Amelia Brown, chief executive of Fremantle UK, said: “Ebere and the team at Flowstate represent a bold new voice in creativity and entrepreneurship. This partnership reflects Fremantle UK’s ambition to collaborate with exceptional talent in new and exciting ways – bringing together storytelling, originality and creative innovation to deliver stand out content. We’re incredibly excited about what’s to come.”

Eze said the fledgling outfit is “about pushing creative boundaries”.

He continued: “Partnering with Fremantle UK allows us to realise that vision at scale – developing content that captures ambition and creativity. Whether in sport, music, fashion or wider culture, I want to create stories that connects with audiences everywhere.

“That ambition aligns with the work of the Eze Foundation, which supports young people through mentoring and creative development, and through Flowstate and Fremantle, I hope we can offer many meaningful experiences across our productions.”

Fremantle International will handle all global distribution of content developed through the venture.