Globecast has appointed Philippe Rouxel to the role of chief marketing officer.

He will be responsible for developing the company’s global product strategy for business units in the UK, France, Italy, South Africa, Asia, and the Americas.

Since 2007, Rouxel held the role of vice president of international distribution for France 24. Previously, he held business development positions with channels belonging to Lagardère, Canal+ and Multithémathiques, Viacom and MTV Networks International, Première, and Walt Disney International.

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