Grass Valley has appointed Said Bacho to the role of senior vice president for Europe, the Middle East and Africa.
Bacho, who joins Grass Valley from Harris Broadcast, replaces outgoing EMEA SVP Alan Wright who has left Grass Valley after just over 18 months in the role.
Based at Grass Valley’s office in Stockley Park, London, Bacho will have overall responsibility for strategy and business leadership across the region with particular emphasis on increasing the company’s presence in the Middle East and emerging markets.
“The TV landscape, particularly across EMEA, continues to evolve at a rapid pace, and our customers increasingly turn to us to help streamline their operations and increase efficiency when deploying new services,” said Grass Valley president and chief executive Tim Thorsteinson.
“I am delighted to welcome Said to Grass Valley and to have his experience on board as we seek to widen our reach across the Middle East and emerging markets in EMEA.
“Said has a vast knowledge of the region and is hugely respected among his industry peers. He is a welcome addition to our leadership team.”
Bacho added: “As well as working with a long-established customer base across EMEA that includes some of the most well-known names in the industry, I’m eager to establish a wider presence in new markets across all product lines.”